Presales
Pitching new clients, proposing projects and closing the deal. Getting started with a project kickoff.
Pitching XD
RFP Response
Proposal Template
XD Strategy
XD Offerings
Project Kickoff
Discover
A preliminary phase in the UX-design process that involves researching the problem space and framing the problem.
Stakeholder Interviews
User Interviews
Heuristic Evaluation
Usability Testing
Competitor Analysis
Data Analysis
Ethnographic Studies
Card Sorting
Content Audit
Diary Study
Business Model Canvas
Synthesize
The process of setting goals and creating a blueprint for an organization's future.
Empathy Mappping
Affinity Map
Personas
User Journey Mapping
Jobs to be done
Use Case
Narratives
Storyboard
How Might We?
Ideate
Ideation is a creative process where designers generate ideas in sessions (e.g., brainstorming, worst possible idea).
User Flows
Information Architecture
Design Sketching
Wireframes
Prototyping
Mobile Design
Focus
Detailed design is the phase where the design is refined and plans, specifications and estimates are created.
Visual Design
Accessibility
Design Systems
Prototype Specifications
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